The Australian Marketing Institute (AMI) is proud and excited to reveal the state finalists for the 2017 AMI Awards for Marketing Excellence in Queensland. Congratulations!
You’re invited to join us for a special event to celebrate the success of the QLD finalists and winners of the AMI Awards for Marketing Excellence. The 2017 QLD Awards event will be held on the 2nd of November in Brisbane.
At the event you’ll also get a chance to hear from a panel of experts discussing their predictions for 2018 across five key marketing trends:
Content Marketing • Marketing Technology • Customer Experience •
Data Driven Marketing Analytics • Talent Management.
Register now! Early bird prices available only until Friday, September 15.
Queensland Finalists
| Category | Title of Entry | Brand/Company |
| Brand Revitalisation | Breathing New Life into the Milk Category | Parmalat Australia |
| Believe in Beautiful | Brazilian Beauty | |
| Blue Care – Live life your way. | Blue Care | |
| Consumer Acquisition Marketing | How A Tailored Campaign for Tailored Home Loans Smashed Targets by +478% | Heritage Bank |
| Content Marketing | Protect your P-plater | Queensland Department of Transport and Main Roads |
| The ultimate guide to balancing study with your career eBook | University of Southern Queensland | |
| Creativity in Brand, Product or Service Marketing (new or brand extension) | How a Chook on a Bed Laid a +70% Sales Increase | Sunny Queen Farms |
| ImagiNation Children’s Festival | Logan City Council | |
| A fresh name for a familiar place | Stockland (Stockland Bundaberg) | |
| Customer Experience Marketing | Summer Camp | QIC – Robina Town Centre |
| Data Driven Marketing and Advertising | Ladbrokes Australia 2016/17 Data Marketing | Ladbrokes Australia |
| Education | First in Family Project | University of Southern Queensland |
| Experiential, Sensorial and Internal Employee Marketing | Celebrating the Heart of Mater | Mater Group |
| Financial Services Marketing | How A Tailored Campaign for Tailored Home Loans Smashed Targets by +478% | Heritage Bank |
| Innovation in Product/Service | ImagiNation Children’s Festival | Logan City Council |
| Settle Down Stallion | Queensland Department of Transport and Main Roads | |
| Integrated Marketing Communications | The Kitchens – Let’s Stir It Up | QIC – Robina Town Centre |
| Marketing Communications: B2C and B2B | Harmony Marketing Campaign | AVID Property Group |
| Stockland Rockhampton – The Terrace | Stockland | |
| Not for Profit Marketing | Bleach* Festival 2017 | Bleached Arts |
| Public Sector Marketing | Dry Drivers, We Salute You! | Queensland Department of Transport and Main Roads |
| Social Marketing & Social Change | My Road Toll Is One | Queensland Department of Transport and Main Roads |
| Waste Not Want Not | Griffith University | |
| Social Media and Digital Marketing | Sixth Sense | Queensland Department of Transport and Main Roads |
| Only Flush The 3 P’s; Pee, Poo and Paper | Queensland Urban Utilities | |
| Sponsorship Marketing | Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market | CUA – Credit Union Australia |
| Tourism Marketing | Crikey Cam | Australia Zoo |
| Ipswich Destination Marketing, Management and Events Plan | Ipswich City Council | |
| Chief Marketing Officer of the Year | Chrissie Maus | Chapel Street Street Precinct Association |
| Marketing Team Of The Year | Logan City Council | Logan City Council |
| SV Partners Group | SV Partners Group | |
| Ladbrokes Australia | Ladbrokes Australia |
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