2017 ACT and NSW Finalists Announced – AMI Awards for Marketing Excellence

The Australian Marketing Institute (AMI) is proud and excited to reveal the state finalists for the 2017 AMI Awards for Marketing Excellence in ACT and NSW. Congratulations!

You’re invited to join us for special events to celebrate the success of the ACT and NSW finalists and winners of the AMI Awards for Marketing Excellence. The 2017 ACT and NSW Awards events will be held on the 25th October in Canberra and on the 15th November in Sydney.

At the events you’ll also get a chance to hear from a panel of experts discussing their predictions for 2018 across five key marketing trends:

Content Marketing • Marketing Technology • Customer Experience •
Data Driven Marketing Analytics • Talent Management.

Register now! Early bird prices available only until  Friday,  September 15.

Canberra October 25   •  Sydney November 15

NSW Finalists

Category Title of Entry Brand/Company
Brand Revitalisation The HCF Brand Project HCF
NFSA Brand Refresh: Kookaburra returns to Collect, Preserve, Share Australia’s audiovisual history National Film and Sound Archive of Australia
Consumer Acquisition Marketing Prospan – Don’t Ignore a Cough Flordis
Sails for your Second Wind Perpetual
The Australian Financial Review: The Daily Habit Of Successful People Fairfax Media
Green Hills Breakfast Briefing Stockland
Lenovo ANZ: A New Kind of Club Lenovo
Consumer Research Insights Prospan – Don’t Ignore a Cough Flordis
Academic Research Collaboration for Data Science Driven Customer Insights Colonial First State and the University of Technology Sydney
Arnott’s Entertainers Campbell Arnott’s
Global Target Audience – Definition and Segmentation Tourism Australia
Consumer Retention Iron Mountain Customer Saves Program Iron Mountain
Deep Analytics for Superannuation Investor Churn Colonial First State and The University of Technology (Sydney)
Last on the list Commonwealth Bank
Content Marketing Belong Lendlease Communities
Elevit Mythbusters Bayer Australia
The Future Now Series KPMG Australia
Corporate Social Responsibility (CSR) Outthink Melanoma IBM
Westpac Lifesaver Rescue Helicopter Service Partnership Westpac
Foundation Fortnight – CARE DAY Stockland
Indigenous Affairs Program KPMG Australia
Creativity in Brand, Product or Service Marketing (new or brand extension) ‘We’re for more than you think’ / ‘Celebrating individuality’ Uniting
Shop off the beaten path Paypal
Data Driven Marketing and Advertising Taking Data to the Skies Virgin Australia
Prospan – Don’t Ignore a Cough Flordis
Youfoodz Customer Acquisition & Retention Alley
Education Find your Awesome Open Colleges
The things you learn here – The University of Sydney Brand Campaign The University of Sydney
UNSW Business School UNSW Business School
Experiential, Sensorial and Internal Employee Marketing Outthink Melanoma IBM
Westpac Wardrobe Westpac
Together Towards Tomorrow – Transforming a team to world class Commonwealth Bank
Purpose Campaign Deloitte Australia
Financial Services Marketing Shop Off The Beaten Path PayPal Australia
Innovation in Product/Service Cognitive Couture IBM
Tim Tam by Gelato Messina Campbell Arnott’s
The Energise Accelerator Program KPMG Australia
Integrated Marketing Communications Cognitive Couture IBM
The Star Sydney Lunar New Year campaign The Star Sydney
Prospan – Don’t Ignore a Cough Flordis
Turning the Australian Summer orange Campari Australia Pty Ltd
Marketing Communications: B2C and B2B Prospan – Don’t Ignore a Cough Flordis
Together Celebrations Stockland Merrylands
Hino Guild Hino Motor Sales Australia
T. rex on Tour Launch Stockland
The Avenue Stockland
Quiet Rooms Stockland
Not for Profit Marketing YMCA at the Easter Show YMCA NSW
Public Sector Marketing ReAlarm Fire & Rescue NSW
Precision and Accuracy Pitney Bowes Australia
Jesmond Community Gardens Stockland Jesmond
Light up the scent of Green Hills Stockland Green Hills
Small Budget Marketing 2016 Tastings on Hastings Festival Marketplace Events
Time for a Change m.a.s accountants
Social Marketing & Social Change Women Lead Australia HCL Technologies Ltd
‘Love is power’ (Sydney Gay and Lesbian Mardi Gras) Uniting
Village Bites Campus Living Villages
Social Media and Digital Marketing Social Soup & L’Oréal La Roche Posay Social Soup
Campbell’s SoupTube – We’ve got a Soup for that Campbell Arnott’s
Canesten Social Soup Influencer Campaign Bayer
Tourism Marketing 2016 Taste Riverina Festival Riverina Regional Tourism Inc.
Chief Marketing Officer of the Year Michael Laxton Fairfax Media
Christopher Melotti Devine Real Estate
Gian Clancey Louder.Online
Mona Swarup Property Council of Australia
Anthony Xydis Australian Radio Network
Marketing Team Of The Year Fairfax Media Fairfax Media
Tourism Australia Tourism Australia
Campbell Arnott’s Campbell Arnott’s
UNSW Business School UNSW Business School

ACT Finalists

Category Title of Entry Brand/Company
Content Marketing Brand Canberra Content Marketing Strategy Canberra Business Chamber
Creativity in Brand, Product or Service Marketing (new or brand extension) Frisky Tom RSPCA ACT
Customer Experience Marketing EDEN Canberra Centre (QIC)
Chief Marketing Officer of the Year Peter Horvat FRDC


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