According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion.
The rankings of 100 global brands in 2018 have broken down into individual brand value. Here are the brands with the most assessed value, along with their one-year change and industry:
Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.
Here are the brands categorised by industry:
Read the full article HERE and find out the insights from these data and trends in 2018.