The Age of the Customer

The Australian Financial Review in association with KPMG, present the Future Now series outlining the economic and societal benefits presented by the world’s digital transformation. In this edition, they explore the rise to prominence of the Chief Marketing Officer (CMO) in an age where digital technology has placed more power in the hands of the consumer.

The age of the customer has seen many CMOs become responsible for both marketing and technology in their organisations yet many do not drive customer-centric organisational behaviour. This edition explores the challenges marketers face in developing a strategy that touches every aspect of the business, in order to drive optimal customer experience across all touchpoints and channels.

Read the full report here.

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