The 2018 Reading List For Marketers

Living in a world where professions and trends are constantly evolving, it is important to designate time towards learning what is new in your industry. The best way to build on your knowledge gained through formal education is to habitually read books on a regular basis. Listed below are some recently published books focused on marketers and/or marketing Kimberly A Whitler, from Forbes CMO network, believes should be on every marketing professionals reading list! After nearly 20 years in industry, she is currently an Assistant Professor at the University of Virginia’s Darden School of Business, conducting research that addresses contemporary CMO challenges.

Access the full article here on Forbes Magazine for a detailed review of these must-reads for marketing leaders, or simply skim over the top five here on Marketing Voice.

 

1. Marketing in the #FakeNews Era: New Rules for a New Reality of Tribalism, Activism, and Loss, by Peter Horst

 

2. Subscribed: Why the Subscription Model Will Be Your Company’s Future — and What to Do About Itby Tien Tzuo, CEO and founder of Zuora

3. Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors, by Jason Green (managing director at Alvarez & Marsal), Mark Henneman (senior partner with The Cambridge Group, a principal with Booz Allen Hamilton and executive with Motorola, Inc.) and Dimitar Antov (director and former principal at The Cambridge Group)

4. The 12 Powers of a Marketing Leader, by Thomas Barta, CMO leadership thinker, and Patrick Barwise, emeritus professor at London Business School

 

5. Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, by Eddie Yoon, founder of EddieWouldGrow

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