MRM in the Age of Intelligence

June 21, 2018 0

A joint study, Marketing Resource Management in the Age of Intelligence, conducted by Simple in collaboration with AMI has revealed that marketers struggle to obtain a big-picture view of key marketing activities such as planning, Read More

5 Successful Brands Doing Wechat Marketing

June 20, 2018 0

With over 1 billion monthly active users WeChat is China’s most popular app. Many marketers perceive WeChat as the platform of choice to achieving brand awareness and promoting sales in China, and as a result of Read More

When agile marketing is not Agile Marketing

June 1, 2018 0

TrinityP3’s Zena Churchill argues that not only is the term ‘agile marketing’ being misused, it is also being misunderstood. Agile Marketing isn’t just another buzzword. It’s a term that has taken on a life of Read More

The Ever-Changing Marketing Technology Landscape

May 16, 2018 0

Back in April at the MarTech Conference in San Jose, California, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. So why does it keep growing? Marketers and vendors keep finding Read More

1 2