Michael Rosemann on marketing in the economy of things

August 16, 2017 0

Professor for Information Systems and Executive Director, Corporate Engagement at QUT, Dr Michael Rosemann, has a passion for new thinking patterns, digital mindfulness and corporate innovation (eco)systems. At the Interactive Minds Digital Marketing Summit last month, he shared Read More

The economics of CX

August 15, 2017 0

It seems simple enough: deliver great customer experiences and your business will do well. Yet more than 50% of companies are unable to tie customer experience to revenue upside; others have not been able to Read More

Why The CMO Is The CEO’s Super-Weapon

August 15, 2017 0

A recent article by Harvard Business Review stated, yet again, that 80% of CEOs don’t rate their CMO. Really? I’m struggling to believe that 80% of CMOs are rubbish. Could it be that some CEOs just don’t Read More

PowerPoint: Life after death!

August 15, 2017 0

Most of us have experienced ‘death by PowerPoint’ at some stage. You know, when you’re presented with slide after slide of seemingly-boring content. There are endless bullet points of baffling jargon. They’re normally badly structured Read More

Ranking the World’s Most Valuable Brands

July 31, 2017 0

IN JUST 10 YEARS, TECH BRANDS HAVE TAKEN OVER THE LIST. The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Tech has already conquered the stock market and the realm of digital advertising. Now the technology Read More

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