So many forces are bearing down on global media agencies that many of them will be unrecognisable in five years. Transparency has been the most immediate challenge. Too many media agencies boosted margins from opaque Read More
As mobile gains more capabilities and access to company data, mobile devices continue to play an important role in how workers do their jobs. Information workers are no longer tied to their PCs — smartphones, Read More
Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media Group agency Hearts & Science. Instead, this 47% is consuming TV content and Read More
“No force on earth can stop an idea whose time has come” ― Victor Hugo Evolution of the media landscape has made the decision-making process for advertiser’s complex and time-consuming. Lack of trusted advice has raised several Read More
It’s often said that artificial intelligence is the future of marketing. But what many marketers don’t recognize is that AI is already an integral part of the digital ecosystem as it exists today. Whether you Read More
The creative team at AMC revealed why they work so well together in a recent post. As it turned out, the magic formula for teamwork required more than strange grapes, oddly flavored potato chips, cupcakes, and Read More
Recall the adage that if you want something done, you should ask a busy person? There’s truth to it but it depends whether they’re busy because they’re effective at juggling a lot of tasks, or Read More
Gen Z is the next threat nobody is talking about (yet) Today they’re tweens, tomorrow they’ll be running the world. Gen Z’s purchasing power sits at $44 billion and will quadruple in the next two Read More
In 1989, the US government decided to concentrate our most sensitive data in the hands of three giant finance corporations: Experian, TransUnion, and Equifax. These three corporations now store our biographic information, every address we’ve Read More
The CIM Digital Summit 2017 will help marketers align their digital activity with their target audience. While the proliferation of digital marketing channels in recent years has produced almost limitless opportunity for marketers, it has also increased pressures Read More
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