We all know that Christmas activity starts well before the holidays, however indications are that Santa has geared up even earlier this year, with sales events in November drawing keen interest from millions of consumers Read More
For Love or Money™, the research study that tracks key trends and insights on customer loyalty revealed its 2020 results. The 8th annual customer loyalty research study showed that loyalty program members want brands and companies to Read More
In today’s digital world – marketing technologies are being adopted with the expectation they will create the best results. However, no matter how good the technology is – it won’t influence customers by itself, writes Michael Read More
The annual customer loyalty and loyalty program research –The For Love or Money 2019 uncovered some valuable insights to enhance and build customer loyalty strategies and loyalty programs. Commissioned by The Point of Loyalty, the research was conducted Read More
LinkedIn’s most influential voice in Asia Pacific Media Agencies, Anthony J James, argues that the change in market access has paved the way to a shift in market behaviour. The rise of a hyper competitive global marketplace has Read More
Despite dramatic changes in the modern marketplace, where transactions mainly take place online, the value of relationship building with customers is more important than ever. Good internet marketing can have the same effect as face-to-face Read More
For Love or Money 2018, an Australian research study that takes the pulse on trends and insights into customers’relationships with loyalty programs and their impact on customer loyalty. The study which was authored by Adam Read More
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