In today’s digital world – marketing technologies are being adopted with the expectation they will create the best results. However, no matter how good the technology is – it won’t influence customers by itself, writes Michael Read More
The annual customer loyalty and loyalty program research –The For Love or Money 2019 uncovered some valuable insights to enhance and build customer loyalty strategies and loyalty programs. Commissioned by The Point of Loyalty, the research was conducted Read More
Mark Jones, the CEO and Chief Storyteller of Filtered Media, talks us through the importance of belief moments for customers’ behaviour change in marketing. I love buying new cars. It’s not just the lure Read More
Paul Wallbank from Mumbrella recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem. Cognitive AI brings Read More
For Love or Money 2018, an Australian research study that takes the pulse on trends and insights into customers’relationships with loyalty programs and their impact on customer loyalty. The study which was authored by Adam Read More
Copyright © 2023 | Australian Marketing Institute