The Future CMO 2018

July 2, 2018 0

Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More

5 Successful Brands Doing Wechat Marketing

June 20, 2018 0

With over 1 billion monthly active users WeChat is China’s most popular app. Many marketers perceive WeChat as the platform of choice to achieving brand awareness and promoting sales in China, and as a result of Read More