In May – June 2017 the AMI ran a series of Senior Marketing Monitor 2017 Networking Events.
In its seventh year, the study highlights the sentiments, priorities and perspectives of the country’s senior marketers and the challenges they face in a changing environment. The Monitor reveals that more than half of senior marketers have increased their usage of social media, digital advertising, content marketing and SEO in 2016. In contrast, print advertising, direct mail and free to air TV are each declining.
During the events Colmar Brunton provided a brief presentation on the findings of the report, which followed by a facilitated panel discussion drawing on the digital/content/social topics from the report.
Below are reports from the events in different states.
Brisbane, 11 May 2017
The Australian Marketing Institute Queensland team were the first to kick off in May the 2017 Marketing Update, in partnership with Colmar Brunton. The event was facilitated by Queensland Chair Demetri Hughes, with an expert presentation given by Colmar Brunton Managing Director, Maree Taylor, who presented the annual Senior Marketing Monitor. Complementing the presentation was convening of a panel of digital experts Christian Bowman, Russ Vine, Adam Garner and Darren Tonkin who shared their unique and diverse experiences. Attendees joined in asking our panellists some complex but really topical questions, with many staying back well into the evening to enjoy some great networking. Thank you to all those who participated and of course to our Queensland Committee, particular mention to Tracey Mesken and Susie Hambleton.
Canberra, 18 May 2017
The Canberra event had close to 40 local marketing professionals attend this years breakfast. Our Panel consisted of Tero Blinnikka, head of Marketing and brand for Defence Housing Australia, Helena Cataldo, Manager of Event Marketing and Communications, Visit Canberra and Daniel King, Head of Strategy & Media planning for Facebook. The panel discussed how social media is used within their communication strategies, how they determine the role and investment of the channel along with content strategies for maximising social media impacts.