Revealing the CMO50 List for 2017

Gambling, broadcasting and aviation have taken top three honours in this year’s third-annual CMO50 list.

The CMO50 annual list is aimed at recognising Australia’s 50 most innovative Chief Marketing Officers driving business impact within their organisation. This year’s program is brought to readers by our exclusive sponsor, Adobe.

Now in its third year, this annual list recognises those leading the marketing function who are demonstrating innovative, strategic thinking, driving business change and commercial success, showcasing modern marketing leadership, and enabling greater collaboration and better customer engagement as a result.

This year’s top spot was secured by Sportsbet chief commercial officer, Barni Evans, making his third appearance in the list managing a team of 185 staff. Evans highlighted three trends that have transformed marketing over the past three years: Personalisation, automation and social.

Read more on CMO.

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