Ranking the World’s Most Valuable Brands

IN JUST 10 YEARS, TECH BRANDS HAVE TAKEN OVER THE LIST.

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

Tech has already conquered the stock market and the realm of digital advertising.

Now the technology sector also has a strangle hold on another measure: the value of consumer brands.

Global Rank Brand Brand Value 2017
#1 Google $245.6 billion
#2 Apple $234.7 billion
#3 Microsoft $143.2 billion
#4 Amazon $139.3 billion
#5 Facebook $129.8 billion

The massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade. In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.

WHAT IS BRAND VALUE, ANYWAYS?

This data on the most valuable brands comes from the BrandZ Top 100 Global Brands report for 2017, which uses a specific methodology to quantify the financial worth of different brands around the world.

In this case, by “brand”, we are referring to the intangible asset that exists in the minds of consumers, which is usually an image forged over time through exposure to branding, ads, publicity, and other types of personal experiences.

Meanwhile, the “brand value” is the dollar amount a brand contributes to the overall value of a corporation. Measuring this intangible asset reveals an additional source of shareholder value that otherwise would not exist.

Read more at the Visual Capitalist.

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