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Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance for brand pays

Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads ..

February, 2024
Podcasts
Brighter Super overhauls commercial team, promoting one marketer, hiring another and elevating CX as it flicks the switch from inorganic growth to growth through customer retention and experience

Brighter Super overhauls commercial team, promoting one marketer, hiring another and eleva..

February, 2024
Articles
C-suite regard for CMOs is surging, leading to greater responsibility over revenues and profit. Now marketers, especially in Australia, are embracing Gen AI to drive the next wave of transformation, Capgemini’s new global study finds

C-suite regard for CMOs is surging, leading to greater responsibility over revenues and pr..

February, 2024
Articles
Qantas appoints Tina Morrell as Head of Customer Strategy and Journey

Qantas appoints Tina Morrell as Head of Customer Strategy and Journey..

February, 2024
News
Bendigo and Adelaide Bank reports steady growth amid economic challenges

Bendigo and Adelaide Bank reports steady growth amid economic challenges..

February, 2024
News
Taylor Swift’s authenticity resonates with Gen Z, Millennials, boosting consumer spending, says Getty Images

Taylor Swift’s authenticity resonates with Gen Z, Millennials, boosting consumer spe..

February, 2024
News
L’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google, Amazon, Meta cut theirs and grow – Brian Wieser on resurgent performance spend sidestepping TV

L’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google..

February, 2024
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Attributable to Stephanie Conti, Manager, Customer Centricity &...

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Why being a successful marketer is not just about marketing ..

Andrew Thornton AMI Chair April 2024 In today’s competitive market, professional marketers not only n...

Ellipsis unveils comprehensive map of Australia’s $6bn loyalty market

Ellipsis unveils comprehensive map of Australia’s $6bn..

Customer loyalty consultancy, Ellipsis, has launched what it's calling the inaugural map of Australia's $6 billion loyalty solutions market....

New report shows unlicensed content use as a hidden threat in Australian businesses

New report shows unlicensed content use as a hidden threat i..

New research reveals a concerning trend among Australian white-collar workers, with a significant 66% accessing published content in their roles, but only 7% ce...

Interbrand and Unyoked study explores nature’s impact on commercial creativity

Interbrand and Unyoked study explores nature’s impact ..

A new report by Interbrand Australia and Unyoked exploring the impact of nature on commercial creativity has found less pressure even as constraints drive later...

Fourth Mentally Healthy survey 2024 aims to illuminate mental health trends in media, marketing, and creative sectors

Fourth Mentally Healthy survey 2024 aims to illuminate menta..

The fourth Mentally Healthy survey launches today, with the ambitious goal of gaining a deeper understanding of the mental health state of individuals working a...