CEO Update: October 2017

Welcome to our new Members and partners especially our Certified Practising marketers.

Well the AMI National Awards night was a great success hosting 500+ of the cream of Australian marketing talent to recognise excellence in marketing practice

HATS OFF TO THE 93 JUDGES WHO’VE GIVEN UP THEIR TIME TO ASSESS THE INNOVATIVE, CREATIVE AND EFFECTIVE CAMPAIGNS AND MARKETING PRACTICE ACROSS 211 ENTRIES IN 28 CATEGORIES. A TOUGH JOB!

I urge you to attend the State Awards functions where you will see State Award winners and hear from leading practitioners.

The Prediction series is an opportunity to gain valuable insider knowledge from some of the industry’s most experienced and engaging thought leaders. Our expert panel will discuss future marketing trends across 5 key areas:

Content Marketing • Marketing Technology •Customer Experience • Data Driven Marketing Analytics • Career Management

New Directors elected to next Australian Marketing Institute Board

I’m pleased to announce the recent election of the new AMI Board of Directors, effective from the conclusion of the Annual General Meeting (AGM) on 18 October 2017. We welcome back Lynda Cavalera, Andrew Thornton, Nicholas Ridis, Nick Kariotoglou, as well as new Board Director George Bell.

The AMI relies on the experience of the Directors of the Board to lead the organisation into the future. The Board of Directors is responsible for setting the strategic direction of the Institute, ensuring its financial viability and managing the risk associated with the activities of the Institute. The Board is also responsible for ensuring that the AMI fulfills its legal and financial obligations.

The new Directors bring a wealth of experience and expertise in their fields and will be tremendous assets to the Institute as we further our mission of providing the cutting edge marketing theory and practice to fuel progress in the careers of Australian Marketers.

AMI joins the Open Colleges Industry Advisory Board

The AMI is proud to join the Open Colleges INDUSTRY ADVISORY BOARD. Open Colleges has a dynamic and engaged Marketing Industry Advisory Board.

The main objectives of the Board can be summarised as follows:

  • to advise Open Colleges on emerging industry trends, opportunities and skills requirements into the future and thereby help the School’s strategic planning and curriculum development;
  • to help connect the students with opportunities for internships and to undertake real-world projects in industry settings,
  • to assist in providing access to guest speakers who can address students on relevant industry Marketing trends and challenges as well as insights into the changes that Marketing is making in their organisations,
  • to help the Open Colleges and students understand the employability priorities and needs of industry

The overarching expectation from the industry advisory board is that it will assist Open Colleges to engage students in useful vocational education.

AMI joins the SP Jain School of Global Management Industry Board

The AMI is proud to join the SP Jain School of Global Management Industry Advisory Board. Industry Advisory Boards (IABs) exist to provide strategic advice to deans, departments/other academic units and as an effective bridge for external engagement for the School.

The IABs provides inputs and advice to the Academic Board on the curriculum and the graduate attributes/learning outcomes expected by the industry globally and in their region.

The IABs also assist the School to deepen its corporate connections in the region and globally.

Senior Marketers Monitor Release on Nov 4 2017

The Annual Senior Marketers’ Monitor now in its 10th year is a joint project of the Australian Marketing Institute and Colmar Brunton. Last year’s survey results provided a range of insights about marketing sentiment and marketing practice in Australia. Interestingly, senior marketers generally were very positive about Marketing’s growth role and influence within their organisation.

Last year’s Senior Marketer Insights provided supporting information for many marketers in regard to their own marketing plans. This year’s survey will also draw comparison with the survey results from the last 5 years. I urge our Senior Marketers to complete this survey and in doing so help shape the future of our profession.

Your Vision is Critical

Renowned global community facilitator Vision Critical https://www.visioncritical.com/ has sponsored the Institute for the last 3 years. Vision Critical uses a cloud-based customer intelligence platform to allow organisations like AMI to build engaged, secure communities of customers. Over time we can learn who you – our members – are, what you care about, and make better decisions on what we need to do to best service you. Our Connected Intelligence ‘Insight community’ allows us to ‘listen and learn’. We invite you to join here.

Lee Tonitto, CEO, Australian Marketing Institute

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