CEO Update: February 2018

A warm welcome to our new members especially our new Certified Practising Marketers!

I would like to start my message by welcoming new Directors Peter Griffin and Mona Lolas.

The Australian Marketing Institute would not be successful without the tireless efforts of the Staff, State and Emerging Marketer committees, Event managers, Training partners supporters and friends of the AMI (I apologise for not being able to name all those involved).

Our passionate and highly engaged State Committees across the country hosted thousands of guests during the 2017 Awards for Marketing Excellence Program between October and December 2017.

Thanks to their efforts, in 2017 the Australian Marketing Institute is on track to achieve its business objectives

2018 Awards for Marketing Excellence

I am pleased to share with you details of the 36th Australian Marketing Institute (AMI) 2018 Awards for Marketing Excellence.

We are delighted to announce that entries for the 2018 Australian Marketing Institute Awards for Marketing Excellence are now open. We invite you to enter the awards to win one of our coveted Marketing Excellence Trophies.

Categories: The 33 categories for the “2018 Australian Marketing Institute (AMI) Awards for Marketing Excellence” are as follows:

7 x Special Awards:

  • Sir Charles McGrath Award
  • Certified Practising Marketer of the Year
  • Chief Marketing Officer of the Year
  • Future Leader of the Year Award
  • Campaign of the Year
  • Marketing Team of the Year
  • Best Marketing Agency

26 x Category Awards:

  • Brand Revitalisation
  • Consumer Acquisition Marketing
  • Consumer Insights
  • Consumer Retention
  • Content Marketing
  • Corporate Social Responsibility
  • Creativity in Brand, Product or Service Marketing (new or brand extension)
  • Customer Experience Marketing
  • Data Driven Marketing and Advertising
  • Education
  • Experiential, Sensorial and Internal Employee Marketing
  • Export Marketing
  • Financial Services Marketing
  • Innovation in Product/Service
  • Integrated Marketing Communications
  • Loyalty Marketing
  • Marketing Communications: B2C and B2B
  • Mobile and Location Based Marketing
  • Not for Profit Marketing
  • Property Marketing
  • Public Sector Marketing
  • Small Budget Marketing
  • Social Marketing & Social Change
  • Social Media and Digital Marketing
  • Sponsorship Marketing
  • Tourism & Hospitality Marketing

Key dates:

  • 12 February | Award nominations open | Call for judges | Call for sponsors
  • 26 March | Awards webinar – Write a winning entry
  • 15 May | Award nominations close
  • 10 October | Awards Gala Presentation Dinner – SYDNEY


We would like to invite businesses to support the marketing industry and sponsor the 2018 Awards for Marketing Excellence. An Awards for Marketing Excellence partnership with the AMI will afford your organisation a range of benefits including access to one of the most targeted and senior marketing audiences in Australia.

We are pleased to present our 2018 Awards packages for your consideration and would be happy to explore tailored options to meet your partnership objectives. Download sponsorship brochure

 Voice of Customer:

For Marketers in Australia …

  • 37 percent of marketers haven’t heard of Voice of the Customer (VoC) programs.
  • Yet for those marketers who have, 80 percent think that VoC programs are critical to the success of their business.

What does this tell us? More work needs to be done to raise the profile of VoC Programs across marketing organisations in Australia.

Join us at 1pm (AEDT), 7 March for a webinar hosted by Andrew Thornton AMI Chair and Liz Berks, Research Director at Vision Critical.  You’ll  learn how you can build a customer-led marketing organisation and hear examples the results of our 2018 VoC research. Join the webinar here.

World Class  Customer Experience Masterclasses

Customer experience (CX) is the most important way organisations can differentiate their brands from competitors. Leaders who create a dynamic CX strategy, align their organizations to collaborate, design and innovate around customer needs will gain a major competitive advantage over competitors .

The following topics will be covered in detail:

  • Creating a strategy and roadmap for CX
  • Aligning everyone in the organisation around CX
  • Defining how to create business value from CX
  • Understanding and driving action around customer’s needs
  • Creating a culture of change, innovation and agility

Facilitator: Diane Magers. Diane is a passionate, experienced Customer Experience executive, change agent and sherpa for new and developing customer obsessed leaders. She believes that brands who win choose to focus on human and emotional elements of business. Diane has over 25 years of building and growing Customer and Employee focus. She is the CEO for the Customer Experience Professionals Association. Most recently at AT&T, she led Customer Experience strategy by transforming customer and associate engagement.

Register for the masterclass in Melbourne and Sydney.

AMI Jobs Hub

As Australia’s leading professional marketing association, AMI is proud to provide this essential service to support the career development of our entire community of marketers – from students all the way up to the senior level of the industry. One in two adults in the working population have something to do with Marketing in their roles. Acquiring customers; retaining customers or improving the customer experience. That is over 6 million people!

The Australian Marketing Institute (AMI), in partnership with YourMembership, has launched an important new marketing jobs portal for all Australian marketing professionals. Known as AMI Marketing Jobs Hub, the online portal aims to create a comprehensive platform connecting talented marketing professionals at any stage of their careers with the best employers around Australia. With AMI Marketing Jobs Hub, employers and job seekers will have an access to job advertisements from the global jobs site,

Click here to access the AMI Jobs Hub.

Leadership Forum: Accelerate the performance of your high potential talent

“A leader who produces other leaders multiples their influence.” John Maxwell

Realise and release the potential of your emerging leaders with Australia’s premier leadership event of 2018, Peak Performance Summit.
The world’s most recognised leadership minds; John Maxwell, Liz Wiseman and Michael Bungay Stanier come together for a dynamic, results driven, one-day summit.

Building a pipeline of future leaders through identifying high potential individuals, fostering development and ensuring engagement is key to long-term organisational success.

This powerful one-day event will explore essential leadership competencies for effective leaders, spotlight capability gaps, challenge conventional beliefs and push boundaries of individual potential.

Click here to register with a special discount for AMI Members.

Senior Marketing Monitor

AMI and Colmar Brunton are proud to present 10 years of research through the Senior Marketing Monitor 2018 Report. In its tenth year, the study highlights the sentiments, priorities and perspectives of the country’s senior marketers and the challenges they face in a changing environment. The Monitor reveals interesting facts about social media, digital advertising, content marketing, SEO, print advertising, direct mail.

Senior Marketing Monitor Networking Events

This year, we are looking to the past with wisdom and the future with curiosity. With 10 years of research, how have we changed and where are we going? What are the changes in the last 10 years in relation to if you have not been in marketing for 10 years.

Colmar Brunton will provide a brief presentation on the findings of the report. This will be followed by a facilitated panel discussion drawing on the key topics from the report from speakers like: Jonathon Tanner, CEO, Social Media College (NSW); Christopher Villani, Marketing Manager, Foodland IGA (SA); Renee Davidson, General Manager Marketing, RACQ (QLD); Cavan Brady, Brand Manager, King Island Dairy (VIC).

Click here to register for the event in your state.

We look forward to keeping you up to date with more exciting opportunities to Grow Brand You !



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