Why The CMO Is The CEO’s Super-Weapon

August 15, 2017 0

A recent article by Harvard Business Review stated, yet again, that 80% of CEOs don’t rate their CMO. Really? I’m struggling to believe that 80% of CMOs are rubbish. Could it be that some CEOs just don’t Read More

PowerPoint: Life after death!

August 15, 2017 0

Most of us have experienced ‘death by PowerPoint’ at some stage. You know, when you’re presented with slide after slide of seemingly-boring content. There are endless bullet points of baffling jargon. They’re normally badly structured Read More

Ranking the World’s Most Valuable Brands

July 31, 2017 0

IN JUST 10 YEARS, TECH BRANDS HAVE TAKEN OVER THE LIST. The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Tech has already conquered the stock market and the realm of digital advertising. Now the technology Read More

When the Superhero CMO Turns You Down

July 31, 2017 0

In the first half of the 20th century, a place like Duluth, Minn., probably looked very attractive to a marketing executive. It had a bustling port, and some of the most innovative industries at the Read More

Purpose Powered Success

July 31, 2017 0

It turns out in a growing number of industries, purpose has a purpose. According to a new Korn Ferry study, consumer companies that focused their employees on the organization’s purpose boasted annual growth rates that Read More

What it Takes for CMOs to Own Customer Experience

July 31, 2017 0

Thanks to today’s fast-evolving digital landscape, traditional competitive advantage through product has been superseded by the experiences that surround what a brand produces or supplies. The changing value chain has made it more complicated to Read More

1 17 18 19 20 21