IBM Watson Marketing‘s 2018 Marketing Benchmark Report examines email and mobile marketing messages sent by several thousand brands in 2017. The report includes mobile marketing metrics data as well as email marketing metrics, establishing benchmarks for customer Read More
Videos are now the most powerful content type on social media. With Facebook and Snapchat reporting 8 billion+ and 10 billion+ daily video views respectively, and Instagram stories recently hitting 150 million daily users, it’s no Read More
For Love or Money 2018, an Australian research study that takes the pulse on trends and insights into customers’relationships with loyalty programs and their impact on customer loyalty. The study which was authored by Adam Read More
Remain competitive by building a team feeling engaged and challenged at your workplace. Whitney Johnson is named on the Thinkers 50 list, is a CEO adviser and the author of the critically acclaimed Disrupt Yourself: Read More
According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. The rankings of 100 global brands in 2018 have broken down into individual brand value. Here are the brands with the Read More
Is DIY 2.0 really a threat to Market Research? A lively YouTube video debate with Ray Poynter, Edward Appleton, Kathryn Korostoff, & Nikki Lavoie. About Ray: Ray has spent the last 40 years at the Read More
Living in a world where professions and trends are constantly evolving, it is important to designate time towards learning what is new in your industry. The best way to build on your knowledge gained through Read More
One of the most interesting areas of digital infrastructure that companies are putting in place today are ‘Digital Experience Platforms’ (DXPs). Digital disruption is the flip side of digital opportunity and it’s an unstoppable force. Read More
Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More
Here’s where to start if you want to build your following, raise your status and become an influencer on the business social media platform. Jim Keenan says he’s probably on LinkedIn more than he should Read More
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