MRM in the Age of Intelligence

June 21, 2018 0

A joint study, Marketing Resource Management in the Age of Intelligence, conducted by Simple in collaboration with AMI has revealed that marketers struggle to obtain a big-picture view of key marketing activities such as planning, Read More

5 Successful Brands Doing Wechat Marketing

June 20, 2018 0

With over 1 billion monthly active users WeChat is China’s most popular app. Many marketers perceive WeChat as the platform of choice to achieving brand awareness and promoting sales in China, and as a result of Read More

East Meets West in the Battle For Business

June 8, 2018 0

  With the continued rising costs in the East. More and more families and businesses are moving out West looking for bigger and greener pastures. This article, by Bernard Kassab of Designeri.Am focuses on the marketing industry Read More

The Four Futures for the CMO

June 7, 2018 0

The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More

When agile marketing is not Agile Marketing

June 1, 2018 0

TrinityP3’s Zena Churchill argues that not only is the term ‘agile marketing’ being misused, it is also being misunderstood. Agile Marketing isn’t just another buzzword. It’s a term that has taken on a life of Read More

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