Australia’s First Cognitive AI Media Buying Platform

August 16, 2018 0

Paul Wallbank from Mumbrella  recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem. Cognitive AI brings Read More

Email and Mobile Metrics for Smarter Marketing

August 10, 2018 0

IBM Watson Marketing‘s 2018 Marketing Benchmark Report examines email and mobile marketing messages sent by several thousand brands in 2017.  The report includes mobile marketing metrics data as well as email marketing metrics, establishing benchmarks for customer Read More

Video Content Strategy: What you need to know

July 19, 2018 0

Videos are now the most powerful content type on social media. With Facebook and Snapchat reporting 8 billion+ and 10 billion+ daily video views respectively, and Instagram stories recently hitting 150 million daily users, it’s no Read More

For Love or Money 2018 – The Point of Loyalty

July 11, 2018 0

For Love or Money 2018, an Australian research study that takes the pulse on trends and insights into customers’relationships with loyalty programs and their impact on customer loyalty. The study which was authored by Adam Read More

Marketing Books Bucket List

July 4, 2018 0

Living in a world where professions and trends are constantly evolving, it is important to designate time towards learning what is new in your industry. The best way to build on your knowledge gained through Read More

The Future CMO 2018

July 2, 2018 0

Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More

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