The Future CMO 2018

July 2, 2018 0

Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More

MRM in the Age of Intelligence

June 21, 2018 0

A joint study, Marketing Resource Management in the Age of Intelligence, conducted by Simple in collaboration with AMI has revealed that marketers struggle to obtain a big-picture view of key marketing activities such as planning, Read More

2018 Digital Advertising Trends Report

April 23, 2018 0

In recent years digital advertising has grown significantly and has become an integral part of the marketing mix. Marketers today are using digital advertising to engage audiences in new environments across a vast spectrum of Read More

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