Australian businesses suffering a massive ‘Digital Confidence Gap’

98% of Australian companies believe digital is important to their success. Why then are Australian businesses still struggling to implement digital?

After 4 years as an award-winning agency, ntegrity has seen that the best strategies, the most resources or the biggest budgets do not determine digital success for businesses. What determines success is all internal.

Commissioning Australian-first research and interviewing 168 Aussie organisations on their digital culture they uncovered a massive ‘Digital Confidence Gap‘ where digital is sidelined and siloed; treated as an extra instead of the driver of change.

The Australian Company Digital Confidence (ACDC) report also found that business outcomes are boosted when organisations have ‘Digital Confidence‘. And to build confidence, an organisation’s leadership, vision, skills and resources need to align.

Download full report here.

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