The Australian Marketing Institute (AMI) is excited to announce the national finalists for the 2018 AMI Awards for Marketing Excellence. These individuals and organisations have made outstanding contributions to the marketing profession around Australia.
Congratulations!
On behalf of the entire marketing community and everyone at AMI, we offer our huge congratulations to all the finalists. Your achievements deserve to be recognised.
To celebrate this great occasion we’d like to invite the AMI community to offer their support to the winners by attending the National Awards Gala Dinner at Sheraton on the Park Sydney on Wednesday, 10 October 2018.
And the finalists are…
Brand Revitalisation
| Title of Entry |
Company |
State |
| All Kinds of Clever |
La Trobe University |
VIC |
| BANZ Carewear for kids: A baby brand comes of age |
Bubblefish Creative Brand Building |
NSW |
| Bethanie, It’s not ageing, it’s living |
Bethanie (The Brand Agency) |
WA |
| Chase Your Calling |
Chisholm Institute (DPR&Co) |
VIC |
| Statewide Super Brand Revitalisation Project |
Statewide Super |
SA |
| TIO – Brand Revitalisation |
TIO |
NT |
| Unleashing the Goodstart brand |
Goodstart Early Learning |
QLD |
Consumer Acquisition Marketing
| Title of Entry |
Company |
State |
| Iron Mountain Customer Acquisition Program |
Iron Mountain |
NSW |
| RACQ Pet Search |
RACQ |
QLD |
| The C-Suite. Perhaps the toughest nuts to crack. |
3M |
NSW |
| The Hatchling Program |
Secure Parking |
NSW |
Consumer Insights
| Title of Entry |
Company |
State |
| Celebrating the SME Market Through Effective Thought Leadership |
EY Sweeney |
VIC |
| Queensland Health Breatscreening campaign |
Queensland Health |
QLD |
| Results not to be sneezed at |
Fiftyfive5 (Bayer Consumer Health) |
NSW |
| SEEK Laws of Attraction |
SEEK |
VIC |
Consumer Retention
| Title of Entry |
Company |
State |
| A Global Collaboration Community Fostering Innovation |
Pitney Bowes |
NSW |
| TelstraSuper International Women’s Day Campaign |
TelstraSuper |
VIC |
Content Marketing
| Title of Entry |
Company |
State |
| Be Part of Something Bigger |
Mercer |
VIC |
| Beauty Redefined |
Canberra Centre – QIC |
ACT |
| Bellamy’s Firsts |
Web Profits |
NSW |
| Home Loan content marketing campaign |
Bankwest |
WA |
| Origin LPG sports grant campaign |
Origin LPG |
VIC |
| Sounds Of New Caledonia |
New Caledonia Tourism |
NSW |
| Talent for Every Future |
University of Melbourne |
VIC |
| To all those who mum |
Stockland |
NSW |
Corporate Social Responsibility (CSR)
| Title of Entry |
Company |
State |
| Caneland Central, One Million Stars Campaign |
Lendlease Property Management Australia Pty Ltd |
QLD |
| Disposable Truths |
The GPT Group |
NSW |
| Find My Hero Australia |
Emergency Services Health |
SA |
| Too Bright Tonight Campaign |
Hinkler Central Shopping Centre (QIC) |
QLD |
Creativity in Brand, Product or Service
| Title of Entry |
Company |
State |
| Australia’s first cinema for kids captures the imagination of the family market |
Village Cinemas Australia |
VIC |
| Blue Care ‘Always’ brand campaign |
UnitingCare Queensland |
QLD |
| Hands up who’d like a 34% sales increase? |
BCM and Sunny Queen |
QLD |
| Harvest by AVID Property Group |
AVID Property Group |
NSW |
| How a Persian cat took on the big banks and won |
BCM and Heritage Bank |
QLD |
| MLC Life Unchanging |
NAB |
VIC |
| Monaro Mall development, Canberra Centre |
QIC |
ACT |
| Nexcare Animal Prints – connecting with mums & kids for GROWTH! |
3M Australia |
NSW |
| RACQ Bank Launch |
RACQ |
QLD |
| Shake it up, you’re in charge |
UM Sydney |
NSW |
| Wearable technology campaign delivers 120% on targets and delivers business growth |
Reprise and Heritage Bank |
QLD |
Customer Experience Marketing
| Title of Entry |
Company |
State |
| ArtQuarium |
Stockland Riverton |
WA |
| DETOUR Street Art Festival Robina Town Centre |
QIC (Savills) |
QLD |
| Revitalising Roadside |
RACT |
TAS |
| Stockland Merrylands Robokids |
Stockland Merrylands |
NSW |
| Village Roadshow Theme Parks Global Website Platform |
Guerrilla (Village Roadshow Theme Parks) |
QLD |
| Young Practitioners Mentoring Program |
The Tax Institute |
NSW |
Education
| Title of Entry |
Company |
State |
| 2017 Open Day campaign |
Australian Catholic University |
NSW |
| Chase Your Calling |
Chisholm Institute (DPR&Co) |
VIC |
| Dorothy Hill Observatory – inspiring wonder and awe |
Brisbane Girls Grammar School |
QLD |
| Future focused: Redesigning RMIT’s marketing model |
RMIT University |
VIC |
| Pixel’s Escape |
Deakin University |
VIC |
| Practical course. Exceptional nurses. |
Mater Group |
QLD |
| Talent for Every Future |
University of Melbourne |
VIC |
Financial Services Marketing
| Title of Entry |
Company |
State |
| GOOD MOVE: Brand & Response tactics working together, delivering results across summer for CUA. |
Credit Union Australia (Carat) |
QLD |
| How MLC is unchanging lives. |
NAB |
VIC |
| PayPal mCommerce Index |
PayPal Australia |
NSW |
| RACQ Bank Launch |
RACQ |
QLD |
| Westpac Rescue Rashie |
Westpac Banking Corporation (Saatchi & Saatchi) |
NSW |
Innovation in Product/Service
| Title of Entry |
Company |
State |
| A Speed campaign accelerated by hyper-relevance |
BCM and the Department of Transport & Main Roads |
QLD |
| An Innovation in Disaster and Emergency Planning |
Pitney Bowes |
NSW |
| Energize your wrap options |
3M |
NSW |
| HICAPS Go |
NAB |
VIC |
| John West Specialty |
Simplot |
VIC |
| Monica George |
3M |
NSW |
| The Website built by our Customers |
Secure Parking |
NSW |
| Todd Graham |
3M Australia Pty Ltd |
NSW |
Integrated Marketing Communications
| Title of Entry |
Company |
State |
| Follow, Snap, Tag & WIN! |
Stockland Wetherill Park |
NSW |
| Food Fiesta |
Stockland Riverton |
WA |
| Get Set for the Games |
Clemenger Brisbane |
QLD |
| Harmony by AVID Property Group |
AVID Property Group |
QLD |
| Holiday Memories |
BCM and the Department of Transport & Main Roads |
QLD |
| Make The Safe Call |
Western Power |
WA |
| Shop Off The Beaten Path |
PayPal Australia |
NSW |
| Unexpected Joy |
Stockland |
NSW |
Marketing Communications: B2C and B2B
| Title of Entry |
Company |
State |
| Audi Quattro Club |
Synchro Marketing |
NSW |
| Benetas takes on the consumer market and resend |
Benetas |
VIC |
| Mumbrella360 |
Mumbrella |
NSW |
| Stockland Merrylands Together Celebrations |
Stockland Merrylands |
NSW |
| Talent for Every Future |
University of Melbourne |
VIC |
| The Verandah at Stockland Gladstone |
Stockland Gladstone |
QLD |
Not for Profit Marketing
| Title of Entry |
Company |
State |
| 2017 #makegoodhappen Good360 Christmas Campaign |
Good360 |
NSW |
| After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee |
Juntos Marketing (Murrumbidgee Primary Health Network) |
NSW |
| Beat Cancer @ Work Campaign |
Kis Marketing |
NSW |
| Bleach* Festival 2018 |
Guerrilla (Bleached Arts) |
QLD |
| Chapel Street’s PROVOCARÉ Festival Of The Arts |
Chapel Street Precinct Association |
VIC |
| Civic Disability Services |
Civic Disability Services |
NSW |
| headspace day 2017 |
headspace |
VIC |
| Raffle Microsite |
Royal Life Saving Society WA |
WA |
| Women in Tax website |
The Tax Institute |
NSW |
| Yooralla’s integrated marketing campaign for the NDIS market |
Yooralla |
VIC |
Property Marketing
| Title of Entry |
Company |
State |
| A Recession-Proof Marketing Strategy for Liv Apartments |
Defence Housing Australia (Bench) |
WA |
| Brighton Lakes by Mirvac |
Mirvac |
NSW |
| Harmony by AVID Property Group |
AVID Property Group (Martins Brand House) |
QLD |
| Harvest by AVID Property Group |
AVID Property Group |
NSW |
| Marrick & Co by Mirvac |
Mirvac |
NSW |
| The Right Start by Mirvac |
Mirvac Projects Pty Ltd |
NSW |
Public Sector Marketing
| Title of Entry |
Company |
State |
| 2017 Ipswich Destination Marketing Campaign |
Ipswich City Council |
QLD |
| A Fresh New Look for Murrumbidgee Council |
The Articulate Pear |
NSW |
| Get Set for the Games |
Queensland Department of Transport and Main Roads (Clemenger Brisbane) |
QLD |
| Get Set for the Games – Travel Advice for Business Program |
City of Gold Coast |
QLD |
| It’s easy for drink walkers to step into trouble |
BCM and the Department of Transport & Main Roads |
QLD |
| Let’s Thursday Like We Friday |
City of Perth |
WA |
| Queensland Health – Straight Answers campaign |
Queensland Health |
QLD |
| Reducing Fare Evasion on Sydney’s Light Rail Network Through Behavioural Science |
Transdev (Transport for New South Wales) |
VIC |
Small Budget Marketing
| Title of Entry |
Company |
State |
| 100% occupancy on a shoestring budget. |
Braemar Presbyterian Care |
WA |
| Life’s Burning Questions |
Stable Research |
NSW |
| Pride and Pain: The stories of our shared history |
Australians Together (ntegrity agency) |
VIC |
| Tastings on Hastings Festival 2017 |
Dragonfly Marketing (Port Macquarie-Hastings Council) |
NSW |
| Terrain Tamer Meets Jillaroo Jess |
Don Kyatt Group |
VIC |
Social Marketing and Social Change
| Title of Entry |
Company |
State |
| Anti Drink Driving FY17/18 – ’10 Year Hangover’ |
Motor Accident Commission |
SA |
| National Advance Care Planning Week |
Advance Care Planning Australia |
VIC |
| Phone down, Chin up |
BCM and the Department of Transport & Main Roads |
QLD |
| Queensland Health Bowel Cancer Screening campaign |
Queensland Health |
QLD |
Social Media and Digital Marketing
| Title of Entry |
Company |
State |
| #Adoptabull |
Liquid Interactive |
QLD |
| Four’N Twenty Save Our Slang |
Hardhat (Patties Foods) |
VIC |
| LEGO: Build Australia |
UM Sydney |
NSW |
| LiveSelects |
PayPal Australia |
NSW |
| Mercedes-Benz Grow Up |
Online Circle Digital (Mercedes-Benz Australia) |
VIC |
| Visiting Friends and Relatives |
Tourism Western Australia (Cummins & Partners, Big Head Digital) |
VIC |
| Wearable technology campaign uses social media to reignite Heritage Bank and drive growth |
Reprise and Heritage Bank |
QLD |
Sponsorship Marketing
| Title of Entry |
Company |
State |
| 2017 Game Changers |
Motor Accident Commission |
SA |
| Become a Fan of Everything with Bankwest |
Bankwest |
WA |
| Mini Legends Draft |
NAB |
VIC |
| Open Colleges – AFLW Sponsorship |
Open Colleges (Bohemia) |
NSW |
| Optus and the Gold Coast 2018 Commonwealth Games |
Optus |
NSW |
| Point Cook Pop Up Park |
Stockland Point Cook |
VIC |
| The Jellyfish Bloom, Canberra Centre and Events ACT |
QIC (Events ACT) |
ACT |
| The Road to Broken Hill’ |
AAMI |
VIC |
Tourism & Hospitality Marketing
| Title of Entry |
Company |
State |
| Canberra or Can’tberra Quiz |
VisitCanberra |
ACT |
| New Caledonia Tourism Marketing 2017 |
New Caledonia Tourism |
NSW |
| Tourism Australia – Tourism & Hospitality Marketing – Dundee Super Bowl Campaign |
Tourism Australia |
NSW |
| Welcoming the Commonwealth to the Sunshine Coast |
Sunshine Coast Council |
QLD |
Like this:
Like Loading...
Related
Leave a Reply