Announcing the 2018 AMI Awards for Marketing Excellence finalists!

The Australian Marketing Institute (AMI) is excited to announce the national finalists for the 2018 AMI Awards for Marketing Excellence. These individuals and organisations have made outstanding contributions to the marketing profession around Australia.

Congratulations!

On behalf of the entire marketing community and everyone at AMI, we offer our huge congratulations to all the finalists. Your achievements deserve to be recognised.

To celebrate this great occasion we’d like to invite the AMI community to offer their support to the winners by attending the National Awards Gala Dinner at Sheraton on the Park Sydney on Wednesday, 10 October 2018.

And the finalists are…

Brand Revitalisation

Title of Entry Company State
All Kinds of Clever La Trobe University VIC
BANZ Carewear for kids: A baby brand comes of age Bubblefish Creative Brand Building NSW
Bethanie, It’s not ageing, it’s living Bethanie (The Brand Agency) WA
Chase Your Calling Chisholm Institute (DPR&Co) VIC
Statewide Super Brand Revitalisation Project Statewide Super SA
TIO – Brand Revitalisation TIO NT
Unleashing the Goodstart brand Goodstart Early Learning QLD

Consumer Acquisition Marketing

Title of Entry Company State
Iron Mountain Customer Acquisition Program Iron Mountain NSW
RACQ Pet Search RACQ QLD
The C-Suite. Perhaps the toughest nuts to crack. 3M NSW
The Hatchling Program Secure Parking NSW

Consumer Insights

Title of Entry Company State
Celebrating the SME Market Through Effective Thought Leadership EY Sweeney VIC
Queensland Health Breatscreening campaign Queensland Health QLD
Results not to be sneezed at Fiftyfive5 (Bayer Consumer Health) NSW
SEEK Laws of Attraction SEEK VIC

Consumer Retention

Title of Entry Company State
A Global Collaboration Community Fostering Innovation Pitney Bowes NSW
TelstraSuper International Women’s Day Campaign TelstraSuper VIC

Content Marketing

Title of Entry Company State
Be Part of Something Bigger Mercer VIC
Beauty Redefined Canberra Centre – QIC ACT
Bellamy’s Firsts Web Profits NSW
Home Loan content marketing campaign Bankwest WA
Origin LPG sports grant campaign Origin LPG VIC
Sounds Of New Caledonia New Caledonia Tourism NSW
Talent for Every Future University of Melbourne VIC
To all those who mum Stockland NSW

Corporate Social Responsibility (CSR)

Title of Entry Company  State
Caneland Central, One Million Stars Campaign Lendlease Property Management Australia Pty Ltd QLD
Disposable Truths The GPT Group NSW
Find My Hero Australia Emergency Services Health SA
Too Bright Tonight Campaign Hinkler Central Shopping Centre (QIC) QLD

Creativity in Brand, Product or Service

Title of Entry Company State
Australia’s first cinema for kids captures the imagination of the family market Village Cinemas Australia VIC
Blue Care ‘Always’ brand campaign UnitingCare Queensland QLD
Hands up who’d like a 34% sales increase? BCM and Sunny Queen QLD
Harvest by AVID Property Group AVID Property Group NSW
How a Persian cat took on the big banks and won BCM and Heritage Bank QLD
MLC Life Unchanging NAB VIC
Monaro Mall development, Canberra Centre QIC ACT
Nexcare Animal Prints – connecting with mums & kids for GROWTH! 3M Australia NSW
RACQ Bank Launch RACQ QLD
Shake it up, you’re in charge UM Sydney NSW
Wearable technology campaign delivers 120% on targets and delivers business growth Reprise NSW

Customer Experience Marketing

Title of Entry Company State
ArtQuarium Stockland Riverton WA
DETOUR Street Art Festival Robina Town Centre QIC (Savills) QLD
Revitalising Roadside RACT TAS
Stockland Merrylands Robokids Stockland Merrylands NSW
Village Roadshow Theme Parks Global Website Platform Guerrilla (Village Roadshow Theme Parks) QLD
Young Practitioners Mentoring Program The Tax Institute NSW

Education

Title of Entry Company State
2017 Open Day campaign Australian Catholic University NSW
Chase Your Calling Chisholm Institute (DPR&Co) VIC
Dorothy Hill Observatory – inspiring wonder and awe Brisbane Girls Grammar School QLD
Future focused: Redesigning RMIT’s marketing model RMIT University VIC
Pixel’s Escape Deakin University VIC
Practical course. Exceptional nurses. Mater Group QLD
Talent for Every Future University of Melbourne VIC

Financial Services Marketing

Title of Entry Company State
GOOD MOVE: Brand & Response tactics working together, delivering results across summer for CUA. Credit Union Australia (Carat) QLD
How MLC is unchanging lives. NAB VIC
PayPal mCommerce Index PayPal Australia NSW
RACQ Bank Launch RACQ QLD
Westpac Rescue Rashie Westpac Banking Corporation (Saatchi & Saatchi) NSW

Innovation in Product/Service

Title of Entry Company State
A Speed campaign accelerated by hyper-relevance BCM and the Department of Transport & Main Roads QLD
An Innovation in Disaster and Emergency Planning Pitney Bowes NSW
Energize your wrap options 3M NSW
HICAPS Go NAB VIC
John West Specialty Simplot VIC
Monica George 3M NSW
The Website built by our Customers Secure Parking NSW
Todd Graham 3M Australia Pty Ltd NSW

Integrated Marketing Communications

Title of Entry Company State
Follow, Snap, Tag & WIN! Stockland Wetherill Park NSW
Food Fiesta Stockland Riverton WA
Get Set for the Games Clemenger Brisbane QLD
Harmony by AVID Property Group AVID Property Group QLD
Holiday Memories BCM and the Department of Transport & Main Roads QLD
Make The Safe Call Western Power WA
Shop Off The Beaten Path PayPal Australia NSW
Unexpected Joy Stockland NSW

Marketing Communications: B2C and B2B

Title of Entry Company State
Audi Quattro Club Synchro Marketing NSW
Ms Nicola Reynolds Benetas VIC
Mumbrella360 Mumbrella NSW
Stockland Merrylands Together Celebrations Stockland Merrylands NSW
Talent for Every Future University of Melbourne VIC
The Verandah at Stockland Gladstone Stockland Gladstone QLD

Not for Profit Marketing

Title of Entry Company State
2017 #makegoodhappen Good360 Christmas Campaign Good360 NSW
After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee Juntos Marketing  (Murrumbidgee Primary Health Network) NSW
Beat Cancer @ Work Campaign Kis Marketing NSW
Bleach* Festival 2018 Guerrilla (Bleached Arts) QLD
Chrissie Maus Chapel Street Precinct Association Inc. (NFP) VIC
Civic Disability Services Civic Disability Services NSW
headspace day 2017 headspace VIC
Raffle Microsite Royal Life Saving Society WA WA
Women in Tax website The Tax Institute NSW
Yooralla’s integrated marketing campaign for the NDIS market Yooralla VIC

Property Marketing

Title of Entry Company State
A Recession-Proof Marketing Strategy for Liv Apartments Defence Housing Australia (Bench) WA
Brighton Lakes by Mirvac Mirvac NSW
Harmony by AVID Property Group AVID Property Group (Martins Brand House) QLD
Harvest by AVID Property Group AVID Property Group NSW
Marrick & Co by Mirvac Mirvac NSW
The Right Start by Mirvac Mirvac Projects Pty Ltd NSW

Public Sector Marketing

Title of Entry Company State
2017 Ipswich Destination Marketing Campaign Ipswich City Council QLD
A Fresh New Look for Murrumbidgee Council The Articulate Pear NSW
Get Set for the Games Queensland Department of Transport and Main Roads (Clemenger Brisbane) QLD
Get Set for the Games – Travel Advice for Business Program City of Gold Coast QLD
It’s easy for drink walkers to step into trouble BCM and the Department of Transport & Main Roads QLD
Let’s Thursday Like We Friday City of Perth WA
Queensland Health – Straight Answers campaign Queensland Health QLD
Reducing Fare Evasion on Sydney’s Light Rail Network Through Behavioural Science Transdev (Transport for New South Wales) VIC

Small Budget Marketing

Title of Entry Company State
100% occupancy on a shoestring budget. Braemar Presbyterian Care WA
Life’s Burning Questions Stable Research NSW
Pride and Pain: The stories of our shared history Australians Together (ntegrity agency) VIC
Tastings on Hastings Festival 2017 Dragonfly Marketing (Port Macquarie-Hastings Council) NSW
Terrain Tamer Meets Jillaroo Jess Don Kyatt Group VIC

Social Marketing and Social Change

Title of Entry Company State
Anti Drink Driving FY17/18 – ’10 Year Hangover’ Motor Accident Commission SA
National Advance Care Planning Week Advance Care Planning Australia VIC
Phone down, Chin up BCM and the Department of Transport & Main Roads QLD
Queensland Health Bowel Cancer Screening campaign Queensland Health QLD

Social Media and Digital Marketing

Title of Entry Company State
#Adoptabull Liquid Interactive QLD
Four’N Twenty Save Our Slang Hardhat (Patties Foods) VIC
LEGO: Build Australia UM Sydney NSW
LiveSelects PayPal Australia NSW
Mercedes-Benz Grow Up Online Circle Digital (Mercedes-Benz Australia) VIC
Visiting Friends and Relatives Tourism Western Australia (Cummins & Partners, Big Head Digital) VIC
Wearable technology campaign uses social media to reignite Heritage Bank and drive growth Reprise NSW

Sponsorship Marketing

Title of Entry Company State
2017 Game Changers Motor Accident Commission SA
Become a Fan of Everything with Bankwest Bankwest WA
Mini Legends Draft NAB VIC
Open Colleges – AFLW Sponsorship Open Colleges (Bohemia) NSW
Optus and the Gold Coast 2018 Commonwealth Games Optus NSW
Point Cook Pop Up Park Stockland Point Cook VIC
The Jellyfish Bloom, Canberra Centre and Events ACT QIC (Events ACT) ACT
The Road to Broken Hill’ AAMI VIC

Tourism & Hospitality Marketing

Title of Entry Company State
Canberra or Can’tberra Quiz VisitCanberra ACT
New Caledonia Tourism Marketing 2017 New Caledonia Tourism NSW
Tourism Australia – Tourism & Hospitality Marketing – Dundee Super Bowl Campaign Tourism Australia NSW
Welcoming the Commonwealth to the Sunshine Coast Sunshine Coast Council QLD

 

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