The Australian Marketing Institute (AMI) is proud and excited to reveal the first round of finalists for the 2017 national and state AMI Awards for Marketing Excellence. These individuals and organisations have made outstanding contributions to the marketing profession around Australia.
Congratulations!
On behalf of the entire marketing community and everyone at AMI, we offer our huge congratulations to all the finalists. Your achievements deserve to be recognised.
To celebrate this great occasion we’d like to make a special offer to attend the National Awards Gala Dinner at The Grand Hyatt Melbourne, 18 October 2017. To activate the offer, simply book your tickets here and use this code: FINALIST2017. Don’t delay, the offer only valid until COB Friday, 18 August!
And the finalists are…
| Category | Title of Entry | Brand/Company |
| Brand Revitalisation | How AAMI created a category of one | AAMI |
| Believe in Change | Australian Psychological Society | |
| Blue Care – Live life your way. | Blue Care | |
| Believe in Beautiful | Brazilian Beauty | |
| Vacant to Vibrant: The Transformation of Chapel Street | Chapel Street Precinct Association | |
| New World University | Charles Darwin University | |
| Think Young | Deakin University | |
| GO BEYOND | Flinders University | |
| Shaping Australia’s most northern frontier brand | Gab Titui Cultural Centre | |
| The HCF Brand Project | HCF | |
| Array Penthouse by Megan Hess | Mirvac | |
| NFSA Brand Refresh: Kookaburra returns to Collect, Preserve, Share Australia’s audiovisual history | National Film and Sound Archive of Australia | |
| Breathing New Life into the Milk Category | Parmalat Australia | |
| Rethinking the pixel – how an RMIT icon delivered brand revitalisation and growth | RMIT | |
| Made Possible By Melbourne | The University of Melbourne | |
| Consumer Acquisition Marketing | The Australian Financial Review: The Daily Habit Of Successful People | Fairfax Media |
| Prospan – Don’t Ignore a Cough | Flordis | |
| How A Tailored Campaign for Tailored Home Loans Smashed Targets by +478% | Heritage Bank | |
| Lenovo ANZ: A New Kind of Club | Lenovo | |
| Sails for your Second Wind | Perpetual | |
| Stockland Harrisdale- Community Giving | Stockland | |
| Green Hills Breakfast Briefing | Stockland | |
| Consumer Research Insights | Arnott’s Entertainers | Campbell Arnott’s |
| Academic Research Collaboration for Data Science Driven Customer Insights | Colonial First State and the University of Technology Sydney | |
| ‘Tram Talks’ – The world’s first mobile lecture theatre | Deakin University | |
| Prospan – Don’t Ignore a Cough | Flordis | |
| Global Target Audience – Definition and Segmentation | Tourism Australia | |
| VICTORIA UNIVERSITY EXTENDED STUDENT JOURNEY MAPPING | Victoria University | |
| Consumer Retention | Deep Analytics for Superannuation Investor Churn | Colonial First State and The University of Technology (Sydney) |
| Last on the list | Commonwealth Bank | |
| Iron Mountain Customer Saves Program | Iron Mountain | |
| Tying up those loose ends | TelstraSuper | |
| Content Marketing | Elevit Mythbusters | Bayer Australia |
| Brand Canberra Content Marketing Strategy | Canberra Business Chamber | |
| Direct Advice for Dads | HBF | |
| The Future Now Series | KPMG Australia | |
| Belong | Lendlease Communities | |
| Olivine’s Content Marketing Strategy | Mirvac | |
| Protect your P-plater | Queensland Department of Transport and Main Roads | |
| Just Another Day in WA | Tourism Western Australia | |
| The ultimate guide to balancing study with your career eBook | University of Southern Queensland | |
| White Night Melbourne 2017 | Visit Victoria | |
| Corporate Social Responsibility (CSR) | Share the Roads and Share the Paths | City of Darwin |
| Outthink Melanoma | IBM | |
| Indigenous Affairs Program | KPMG Australia | |
| Kickstart Christmas | Statewide Super | |
| Foundation Fortnight – CARE DAY | Stockland | |
| Stockland Sustainability Tour | Stockland Baldivis | |
| Good for Cricket | Toyota | |
| Westpac Lifesaver Rescue Helicopter Service Partnership | Westpac | |
| Creativity in Brand, Product or Service Marketing (new or brand extension) | ‘The Best of Care’ campaign | Baptcare |
| Bupa Catchment | Bupa | |
| Think Young Brand Campaign | Deakin University | |
| ImagiNation Children’s Festival | Logan City Council | |
| The Eastbourne – A Life Extraordinary | Mirvac | |
| Shop off the beaten path | PayPal | |
| Frisky Tom | RSPCA ACT | |
| A fresh name for a familiar place | Stockland (Stockland Bundaberg) | |
| How a Chook on a Bed Laid a +70% Sales Increase | Sunny Queen Farms | |
| ‘We’re for more than you think’ / ‘Celebrating individuality’ | Uniting | |
| Customer Experience Marketing | EDEN | Canberra Centre (QIC) |
| Summer Camp | QIC – Robina Town Centre | |
| Transforming the customer experience | RMIT | |
| Whistle blows, train goes | V/Line | |
| Data Driven Marketing and Advertising | Youfoodz Customer Acquisition & Retention | Alley |
| Less Is More: How A National Brand Leveraged Data Insights For Better ROI | CVCheck | |
| Prospan – Don’t Ignore a Cough | Flordis | |
| Ladbrokes Australia 2016/17 Data Marketing | Ladbrokes Australia | |
| Taking Data to the Skies | Virgin Australia | |
| Education | Skill Seeker | Box Hill Institute |
| ‘Tram Talks’ – The world’s first mobile lecture theatre | Deakin University | |
| Deakin Explore Bot | Deakin University | |
| Immerse yourself in the Monash experience. | Monash University | |
| How a stationery company transformed from supplier status to a trusted member of the school community | OfficeMax | |
| Find your Awesome | Open Colleges | |
| Made Possible By Melbourne | The University of Melbourne | |
| The things you learn here – The University of Sydney Brand Campaign | The University of Sydney | |
| First in Family Project | University of Southern Queensland | |
| Why Not? – UNSW Business School | UNSW Business School | |
| Experiential, Sensorial and Internal Employee Marketing | Because People Depend on You: Health & Safety Campaign | Aurecon |
| Together Towards Tomorrow – Transforming a team to world class | Commonwealth Bank | |
| Purpose Campaign | Deloitte Australia | |
| Civic Hatch Launch | Honda Australia | |
| Outthink Melanoma | IBM | |
| Celebrating the Heart of Mater | Mater Group | |
| Westpac Wardrobe | Westpac | |
| Financial Services Marketing | How AAMI created a category of one | AAMI |
| How A Tailored Campaign for Tailored Home Loans Smashed Targets by +478% | Heritage Bank | |
| Shop Off The Beaten Path | PayPal Australia | |
| Innovation in Product/Service | Tim Tam by Gelato Messina | Campbell Arnott’s |
| Cognitive Couture | IBM | |
| The Energise Accelerator Program | KPMG Australia | |
| ImagiNation Children’s Festival | Logan City Council | |
| Settle Down Stallion | Queensland Department of Transport and Main Roads | |
| Integrated Marketing Communications | Aurecon Graduate Campaign 2017 | Aurecon |
| Turning the Australian Summer orange | Campari Australia Pty Ltd | |
| Flinders University 50th Anniversary Campaign | Flinders University | |
| Prospan – Don’t Ignore a Cough | Flordis | |
| Cognitive Couture | IBM | |
| The Kitchens – Let’s Stir It Up | QIC – Robina Town Centre | |
| Statewide Super Heroes Awards | Statewide Super | |
| The Star Sydney Lunar New Year campaign | The Star Sydney | |
| Made Possible By Melbourne | The University of Melbourne | |
| Just Another Day in WA | Tourism Western Australia | |
| Marketing Communications: B2C and B2B | Harmony Marketing Campaign | AVID Property Group |
| One less thing to worry about | Belong | |
| Prospan – Don’t Ignore a Cough | Flordis | |
| Hino Guild | Hino Motor Sales Australia | |
| T. rex on Tour Launch | Stockland | |
| The Avenue | Stockland | |
| Quiet Rooms | Stockland | |
| Stockland Rockhampton – The Terrace | Stockland | |
| It’s All Here. And It’s All Yours. | Stockland Harrisdale | |
| Together Celebrations | Stockland Merrylands | |
| Not for Profit Marketing | Batchelor Institute 2016 | Batchelor Institute of Indigenous Tertiary Education |
| Bleach* Festival 2017 | Bleached Arts | |
| I Choose SA | Brand South Australia | |
| Party Til My Bed Time – Not Mike Baird Time | Chapel Street Precinct Association | |
| Hockey For Life | Hockey WA | |
| Breaking Habits | Quit Victoria | |
| YMCA at the Easter Show | YMCA NSW | |
| Public Sector Marketing | BOM Weather App | Bureau of Meteorology |
| Register for the BSWAT Payment Scheme | Department of Social Services | |
| ReAlarm | Fire & Rescue NSW | |
| Shaping Australia’s most northern frontier brand | Gab Titui Cultural Centre | |
| Precision and Accuracy | Pitney Bowes Australia | |
| Dry Drivers, We Salute You! | Queensland Department of Transport and Main Roads | |
| Light up the scent of Green Hills | Stockland Green Hills | |
| Jesmond Community Gardens | Stockland Jesmond | |
| Whistle blows, train goes | V/Line | |
| Small Budget Marketing | Small Budget Big Dreams: How an established brand used digital to make the most of their marketing. | City Beach Veterinarians |
| Time for a Change | m.a.s accountants | |
| 2016 Tastings on Hastings Festival | Marketplace Events | |
| Social Marketing & Social Change | Village Bites | Campus Living Villages |
| Waste Not Want Not | Griffith University | |
| Women Lead Australia | HCL Technologies Ltd | |
| Low Level Speeding: | Motor Accident Commission | |
| My Road Toll Is One | Queensland Department of Transport and Main Roads | |
| RLSSWA Affiliated Membership Program | Royal Life Saving Society WA Inc | |
| ‘Love is power’ (Sydney Gay and Lesbian Mardi Gras) | Uniting | |
| Social Media and Digital Marketing | Thrills, No Spills | 7-Eleven Australia |
| Canesten Social Soup Influencer Campaign | Bayer | |
| Campbell’s SoupTube – We’ve got a Soup for that | Campbell Arnott’s | |
| Turning Medela Australia into the leading local subsidiary of its global brand | Medela Australia | |
| Sixth Sense | Queensland Department of Transport and Main Roads | |
| Only Flush The 3 P’s; Pee, Poo and Paper | Queensland Urban Utilities | |
| Social Soup & L’Oréal La Roche Posay | Social Soup | |
| Sponsorship Marketing | Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market | CUA – Credit Union Australia |
| Living Landscapes: where art meets the environment | La Trobe University | |
| The #SuperTeam behind women’s sport in South Australia | Statewide Super | |
| Celebrating Celebrations | Toyota | |
| Tourism Marketing | Crikey Cam | Australia Zoo |
| Ipswich Destination Marketing, Management and Events Plan | Ipswich City Council | |
| 2016 Taste Riverina Festival | Riverina Regional Tourism Inc. |
2017 Special Awards Finalists
| Category | Entrant Name | Brand/Company |
| Certified Practicing Marketer of the Year | Alan Godfrey | Royal Life Saving Society Western Australia Inc. |
| Jennifer McKenzie | Li-Ve Tasmania | |
| John Clay | Arup Australasia | |
| Rishi Garg | Victoria University | |
| Steven Howlett | Hall & Partners | |
| Chief Marketing Officer of the Year | Gian Clancey | Louder.Online |
| Michael Laxton | Fairfax Media | |
| Peter Horvat | FRDC | |
| Christopher Melotti | Devine Real Estate | |
| Chrissie Maus | Chapel Street Street Precinct Association | |
| Rene LeMerle | Bonfire | |
| Mona Swarup | Property Council of Australia | |
| Monika Stefani | SV Partners Group | |
| Jean-Luc Ambrosi | TelstraSuper | |
| Matthew Lee | RMIT | |
| Anthony Xydis | Australian Radio Network | |
| Trisca Scott-Branagan | Deakin University | |
| Vanessa Lyons | AUB Group | |
| Future Leader of the Year Award | Boyd Hauff | Dapper Apps |
| Donald Pearce | RMIT University | |
| Imogen Hayes | Handpicked Wines | |
| Linda Abbott | Campbell Arnott’s | |
| Michael Laps | Yoghurt Digital | |
| Nicola Helper | Hyland | |
| Mark Scherian | RMIT | |
| Marketing Team of the Year | Australian Radio Network (ARN) | ARN Marketing – A Year at a Glance |
| Campbell Arnott’s | Campbell Arnott’s – Marketing Team of the Year | |
| Curtin University | Curtin University Marketing Team | |
| Fairfax Media | Customer Marketing Team | |
| Ladbrokes Australia | Marketing Team of The Year | |
| Logan City Council | Logan City Council Marketing Team of the Year | |
| ME | Who, ME? How to go from relative obscurity to household name in a little over 12 months | |
| Statewide Super | The Statewide Super Team | |
| SV Partners Group | Marketing Team of the Year | |
| TelstraSuper | Marketing team of the year | |
| Tourism Australia | There’s nothing like Australia – Aquatic and Coastal | |
| Why Not? – UNSW Business School | UNSW Business School |
Join us for the great celebration!
Don’t forget to register for the Gala Dinner to celebrate another exceptional year of marketing and share the success stories with our worthy winners. REGISTER NOW
About the Awards
Now in its 35th year, the AMI Awards for Marketing Excellence recognise professional excellence in marketing practice across diverse customers, budgets and strategic approaches.
Having evolved with new developments in marketing theory and practice, the Awards continue to reflect the valuable role marketing plays for businesses of all sizes around the country
Well done finalists! We’ll see you at the Awards.
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