AMI & APPA create partnership to strengthen organisations & deliver enhanced member benefits

Collaboration meets joint commitment to provide outstanding professional development services in marketing & promotional products industries

The Australian Marketing Institute (AMI) and the Australasian Promotional Products Association (APPA) have established a new partnership with a clear goal to strengthen their respective organisations over the coming year.

The two peak bodies confirmed their mutual commitment to industry growth by signing a Memorandum of Understanding (MoU), effective from March 1 to December 31, 2018.

“This agreement is set to forge an excellent working relationship between AMI and APPA. It will help both organisations expand and improve their respective and reciprocal member services for professionals in the marketing and promotional products industries,” said Lee Tonitto, AMI CEO.

“Together we are building a united team that can strategically marshal resources, skills, expertise and influence to support our valued members as they pursue their professional development goals,” added Steve Granland, APPA CEO.

The partnership includes a joint commitment to:

  • Create awareness about the role of AMI and APPA among the marketing and business communities, academic institutions, other professional associations and important stakeholders.
  • Exchange information, speakers, and research and development outcomes that contribute directly and indirectly to improving and enhancing both parties’ membership offerings.
  • Share educational content for online libraries between AMI and APPA websites.
  • Provide reciprocal member rates for professional development programs and services.

Partnering with the Australian Marketing Institute is a great way to support the marketing industry and reach your target audience. You can find partnership options that suit the needs of your business. Visit the AMI website to find out more


Be the first to comment

Leave a Reply

Your email address will not be published.


%d bloggers like this: