With over 1 billion monthly active users WeChat is China’s most popular app. Many marketers perceive WeChat as the platform of choice to achieving brand awareness and promoting sales in China, and as a result of these unrealistic expectations, spend large amounts of money creating poor, ineffective content. WeChat should be used as a communication channel and not your entire China marketing strategy.
As brands flood the platform, it becomes more important than ever to pay attention to what works and what doesn’t work on this platform. MavSocial have outlined some of the best practices below:
- A picture is worth 1,000 words, but interactive graphics are an entire experience
- Tell a clever (yet simple) story
- H5s are not dead, use them
- Linking to (useful!) mini programs
Read the full article by MavSocial here.