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The battle to get past last-touch attribution: Michael Kors ..

Despite great in-house analytics capabilities and the will to bring insight to marketing planning, channel optimisation and reporting, designer retail bran...

eSafety Commissioner wins temporary injunction against X in ..

Australia's eSafety Commissioner has won a temporary injunction against Elon Musk's X (Twitter) platform in the Federal Court to have footage of the violent sta...

Unilever’s CEO outlines urgent actions and reallocatio..

Unilever CEO, Hein Schumacher, sees a third era in the FMCG's sustainability approach emerging driven by more urgent actions and reallocation of resources aroun...

BMW Group appoints Alexander Brockhoff as ANZ general manage..

BMW Group has confirmed Alexander Brockhoff as the new General Manager for its MINI brand in Australia and New Zealand, effective from May 2024....

Decoding the ‘Science of Loyalty’: Intuit Mailch..

Intuit Mailchimp has unveiled a new report titled 'The Science of Loyalty', which delves into the factors that influence consumer behaviour and decision-making ...

SodaStream’s Earth Day celebration: A new sustainable ..

SodaStream, the self-proclaimed '#1 sparkling water brand' globally, is marking Earth Day with a sustainable update to its top-selling sparkling water maker, th...

Retail media meets ‘mobility media’: Uber ads global chi..

Uber's ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly grow...

Retail media meets ‘mobility media’: Uber Rides global a..

Uber's ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly grow...