Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More
Here’s where to start if you want to build your following, raise your status and become an influencer on the business social media platform. Jim Keenan says he’s probably on LinkedIn more than he should Read More
Crisis communication is a fascinating subject – and there’s no shortage of current material to put under the microscope. Cricket Australia, banks, KFC, data breaches – you could spend weeks pulling this stuff apart. During Read More
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