In recent years digital advertising has grown significantly and has become an integral part of the marketing mix. Marketers today are using digital advertising to engage audiences in new environments across a vast spectrum of channels, devices, and advertising formats.
Pureprofile undertook this study along with the Australian Marketing Institute to gain insight into how Australian marketers are incorporating digital advertising into their marketing mix and to see how they are leveraging data and insights into their campaigns.
Download the report to uncover current digital advertising trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities.
SPECIAL OFFER TO AMI MEMBERS
As a special offer, to AMI members Pureprofile is offering $1000 off any research or digital advertising campaign booked before the end of May.