Interviews with AMI Board Directors
AMI Directors share their views on the AMI vision, the marketing industry, and future marketing trends.
November 2017
Amazon Australia Launch: Everything You Need To Know
Amazon is less than a day away from launching their online retail service in Australia with a soft launch set for tomorrow afternoon. This means that you will soon be able to buy everything from food to Read More
Year in Review with Senior Marketers: Caroline Patrick
What kept you awake at night during 2017? Building a brand new brand in NSW and gaining traction in a highly competitive marketplace coupled with the retail headwind of Amazon. What have you achieved this Read More
CPM Spotlight: Kate Smith
Kate Smith is the Marketing Services Manager at Ipswich City Council, a city rich in heritage and also one of the fastest growing regions in Australia. Kate’s experience is primarily across the retail and education Read More
My Emerging Marketers Experience: Lily Gu
Thanks to AMI’s support, I am very lucky to have Brooke Young as my mentor at the start of my career. Education industry is fascinating and I believe there are lots of things to learn. Read More
Marketing with Video. The State of Video Production in Australia
As part of the Australian Marketing Institute’s dedication to furthering the knowledge and expertise of professional marketers across Australia, we have partnered with Creativa Videos to investigate the use of video as an effective medium to communicate Read More
Launch of RMIT’s micro-credentials
On 23 October 2017, AMI board and state committee representatives attended the launch of RMIT’s ‘micro-credentials’, in partnership with SBS. Micro-credentialing is the process of earning a micro-credential, which are similar to mini-degrees or certifications Read More
Genius media placement or programmatic stumble?
A National Australia Bank (NAB) ad runs alongside a story of a regulator’s enquiry into a competitor (CBA). Is this taking advantage of a competitor’s misfortune and therefore genius media placement, or is the regulator’s announcement Read More
Chris Melotti wins NSW CMO of the Year 2017
Content copywriter and marketing consultant Christopher Melotti of Melotti Media has been awarded the CMO of the Year at the 2017 NSW State Awards and 2018 Prediction Series last 15 November 2017. Chris shares his success Read More
Professor Ujwal Kayande shares his work with Forethought Research
Ujwal Kayande, Prof of Marketing & Founding Director of the Centre of Business Analytics at MBS, has shared his insights last 16 November to Forethought clients regarding advertising message plausibility. Ujwal educated and entertained guests Read More