Content marketing has lost is focus and failed to evolve. So says Hedvig Lyche, the former Isentia global strategy head and Singapore-based general manager in this Mumbrella Asia story. What utter rubbish. Like everyone in digital marketing, I’ve Read More
A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Read More
You’re invited to join international marketing legend Drayton Bird at his final ever presentation in Australia… Named by UK Marketing Institute as one of only 50 individuals to shape modern marketing, Drayton’s career spans four Read More
AMI has relocated to a new office at: 1/21 Chandos St., St Leonards, 2065, NSW Please note updated contact numbers: CEO Phone: 02 8256 1657 General Enquiries Phone: 02 8256 1601 / 02 8256 1650 Read More
These and many other insights are from 2017 Advanced and Predictive Analytics Market Study (PDF, 90 pp., client access) published today by Dresner Advisory Services. The report is available to non-clients here. The study is based on insights gained from Read More
Gambling, broadcasting and aviation have taken top three honours in this year’s third-annual CMO50 list. The CMO50 annual list is aimed at recognising Australia’s 50 most innovative Chief Marketing Officers driving business impact within their Read More
With mother nature wreaking havoc in the U.S. from coast to coast, a challenging environment of a different kind greeted the attendees of the Association of National Advertisers annual confab last week in Orlando. Brands, Read More
It’s been eight months since the world’s biggest advertiser, Procter & Gamble, put advertisers, media and technology companies on notice to clean up the $US200 billion ($253 billion) digital media supply chain. Some forecasts, including Read More
The Australian Marketing Institute is the preeminent industry association for marketeers in Australia, and each year they celebrate excellence through their awards programme, including an individual category of Certified Practicing Marketer (CPM). It was indeed an honour Read More
WILL YOU BE AN AGENT OF EFFECTIVE CHANGE MANAGEMENT? The Harvard Change Management Business Simulation – Power and Influence, is the ultimate simulation ‘workshop’ offering immersive change management education via a practical real-world application. More Read More
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